Jaime Kwon, DipWSET, FWS, MBA

Hi, I’m Jaime — and I’m on a mission to make great wine accessible to everyone.

I’m a wine professional with over 15 years of experience in hospitality, wine sales, and distribution. I’ve earned expert-level certifications through the Wine & Spirit Education Trust, Wine Scholar Guild, and UCLA. But what’s fueled my passion most is the joy of watching people from all walks of life connect over a beautiful glass of wine.

Wine has a remarkable power to bring people together. Yet too often, it’s wrapped in intimidation and exclusivity. Historically, though, wine has been a source of sustenance, celebration, and community—not just for the privileged few, but for everyone.

I believe great wine doesn’t have to be expensive or exclusive. True value can be found in a $15 bottle or a $200 one—the price tag rarely tells the whole story. My goal is to guide you through the world of wine with curiosity and openness—whether you’re just getting started or seeking your next cellar-worthy gem.

I look forward to meeting you!

Expert-level certifications

Wine & Spirit Education Trust, Diploma

Wine Scholar Guild, French Wine Scholar

UCLA, Wine Education and Management

UC Irvine, MBA